Websites for beauty & wellness professionals
A website that gets found, for less than one no-show a week.
You’re good at what you do. But when someone three towns over searches for the treatment that pays your rent, a chain spa comes up and you don’t. I build and run websites for massage therapists, estheticians, lash artists, and spa owners — $300 to start, $447 a month, and the site is yours at month twelve.
What your next client sees
- 1A chain spa two towns overHas a page for every service
- 2A booking directoryLists twelve of your competitors
- 3Someone who opened last yearNewer, smaller, easier to find
Most beauty websites have one page that says “here’s everything I do.”
Facials, waxing, lashes, brows, massage — all stacked on a single services page. Google reads that page and can’t tell what it’s really about, so it ranks you for none of them. Meanwhile the spa down the road has a separate page for each treatment, and those pages are the ones that show up. It isn’t that your website looks bad. It’s that it was never built to be found.
A website nobody finds is a business card that costs more.
The Rooted Site Plan
One plan. Built, hosted, maintained, and kept current — by me.
Most people in this industry don’t need a website project. They need a website that keeps working, keeps ranking, and keeps up with the services they add and the prices they change. That’s not a thing you buy once. So I stopped selling it that way.
What’s included
- The full build — a dedicated page for every treatment you offer, written for search. Not one services page with everything piled on it.
- Booking connected — Acuity, Square, GlossGenius, or whatever you already use. Deposits and intake forms included.
- Google Business Profile — claimed, set up properly, and optimized. This is where most local bookings actually start.
- Local SEO structure — keyword research on the treatments worth ranking for, and a site built around them.
- Hosting, SSL, backups, updates, uptime monitoring — all of it. Nothing separate to buy, nothing you have to remember.
- Three simple updates a month — a price, a time, your hours, a service name, a swapped photo. You email me; it’s done. No hourly rate, no ticket queue. Unused updates don’t roll over, and anything bigger is quoted before I start.
- Search Console reporting — so you can see what people searched to find you, not just guess.
Add social content — graphics in your brand, captions, hashtags, delivered as a batch for you to post — for $350 more per month (16 posts) or $500 more per month (30 posts).
“I don’t want to rent my website.”
You’re not. At month twelve the site transfers to you — files, domain, the whole thing — and you can take it anywhere or keep me on for hosting and upkeep. The monthly isn’t rent. It’s what the first year of a $5,000 build costs when you spread it out and get someone maintaining it the entire time instead of handing you the keys and disappearing.
| The usual way | The Rooted Site Plan |
|---|---|
| $5,000 up front | $300 to start |
| Then hosting, updates, and edits on top | Everything included |
| Every small change is billed or waits | Three simple updates a month, included |
| Live once, then slowly out of date | Maintained the whole time |
| Yours immediately | Yours at month 12 |
Prefer to buy it outright?
Some people want to own the site the day it launches and handle upkeep themselves. That’s still available.
- Starter Site — from $1,500. Five pages, booking connected, Google Business Profile set up. For businesses starting from nothing.
- Service Page Site — from $3,000. A dedicated page per treatment, keyword research, local SEO structure. The one that fixes the problem above.
- Complete Build — from $5,000. Larger businesses, multi-room spas, more than one audience to speak to. Full messaging and copy development.
You own the files the day it launches, and upkeep is yours to arrange from there. Or keep me on at $65/month for hosting, backups, updates, and three simple changes a month — the same three as the plan.
Add to any plan or build
- Cleanup & migration — from $500. If your business is currently spread across an old site, a booking platform, a store builder, and a link-in-bio page, someone has to decide what lives where and move it without losing your search rankings. Quoted after I see what you have.
- Online store — $1,000–1,500. WooCommerce on your own site — products loaded, payments connected, digital downloads working. Up to 20 products; additional products $25 each.
- Social content — $350–$500/month. Posts built and written for you, delivered as a batch for you to publish — 16 posts a month for $350, or 30 posts a month for $500. Graphics in your brand, captions and hashtags included. You supply treatment photos, or I work with stock.
Why Blush & Grow
I’m still in the treatment room on Tuesdays.
I don’t build websites for every industry. Blush & Grow exists for the way beauty and wellness businesses actually get clients — because it’s how I get mine.
I know the services
You’re selling something nobody can hold or see before they buy it. That changes how the pages have to be written.
I know local search
Your next client is a few miles away with a phone in her hand. Everything I build is aimed at that moment.
I know the booking software
Acuity, GlossGenius, Square, packages, intake forms, deposits. I use this stuff in my own practice.
I know your week
You don’t have six hours to become your own marketing department. Nothing I hand you assumes you do.
Meet Kathleen
I’m not an outsider marketing to the beauty industry.
Licensed massage therapist, esthetician, and Reiki Master. I run my own practice in Newtown, Connecticut, and I learned websites, SEO, and Google visibility because my own business needed them first.
I lost the business. Then I rebuilt it.
In 2020 the day spa I co-owned closed. I started over as a solo practitioner with no marketing budget and no idea how any of this worked, and I taught myself web design, search, and Google Business Profile out of necessity — because the alternative was not getting booked.
“I learned this because my own business needed it. Now I use it to make running yours a little easier.”
I also wrote the operations manual for waxing studios. That’s the experience behind every site I build: I know what it costs when the phone doesn’t ring, and I know which parts of marketing actually move it.
How it works
You run your business. I’ll run the website.
- Tell me what’s not working. Your services, your clients, what you have now, and where the bookings aren’t coming from.
- We confirm it’s a fit. The plan works for most solo and small beauty businesses. If it doesn’t fit yours, I’ll say so.
- I build it. Design, structure, copy, mobile, booking, and search setup. You review; I revise.
- It stays current. A price change, a new time, a swapped photo — you email me, up to three a month. I keep it running, ranking, and updated. At month twelve it’s yours.
Questions
What happens at month 12?
The site transfers to you. You can take it to another host, keep me on for hosting and upkeep at $65/month, or continue the full plan. No penalty either way.
What if I cancel before month 12?
The remaining months of the term are due. The 12-month minimum is what makes the $300 start possible — otherwise the build is a $5,000 build.
How many changes are included?
Three simple updates a month — a price, a time, your hours, a service name, a swapped photo. They don’t roll over. Adding a whole new service page, a redesign, or new sections is real work, so I quote that before I start rather than letting it eat the plan.
Do I have to move my booking system?
No. I build around what you already use.
What if I already have a website?
Then we look at whether it’s worth rebuilding or migrating. Cleanup and migration is quoted separately, after I see what you have.
Ready to show up for the treatments that actually pay your bills?
Tell me what you have now and what you want to change. I’ll tell you whether the plan fits — before you commit to anything.